3amali is the first public Tunisian artificial intelligence platform, developed to redefine how people in Tunisia — and across the Arabic-speaking world — interact with technology. It is not just a chatbot, but a smart assistant rooted in local culture, language, and needs. Designed from the ground up, 3amali speaks the way people do, understands social nuance, and delivers intelligent, context-aware answers that feel human and personal.

Built using advanced natural language understanding (NLU) techniques, 3amali offers an intuitive and fluid conversational experience. Users can speak in Tunisian dialect, revisit past interactions, and resume conversations without losing flow or context. What seems simple on the surface is backed by a powerful and evolving AI architecture tailored for real-world usability.

Unlike imported AI models that often lack cultural context or linguistic nuance, 3amali is Tunisian by design and by purpose. It is the first publicly available AI assistant built specifically for Tunisia, not merely adapted or translated, but fundamentally shaped by local language, behaviors, and communication styles.

This makes 3amali not only accurate but also relatable — a digital assistant that truly understands its users.

3amali is powered by a hybrid cloud infrastructure that combines state-of-the-art NLP models with scalable, secure backend systems. Performance and speed are core to its experience, but never at the expense of privacy.

From its inception, 3amali was built on a privacy-first philosophy. Conversations are not stored for marketing, training, or commercial profiling. Data is handled securely within a closed ecosystem, ensuring user control and compliance with digital sovereignty standards.

In a global environment where users' data is often exploited, 3amali stands apart as a safe, ethical, and transparent alternative — designed with local values in mind.

3amali is a flagship product of iyedeX, a technology company focused on designing AI-native solutions for the Arab world and North Africa. Unlike many who simply localize foreign tools, iyedeX believes in building tools natively, with an inside-out approach that reflects local realities.

The launch of 3amali marks a concrete step in the company's long-term vision to enable regional digital independence and foster homegrown technological excellence.

Although 3amali begins as a general-purpose assistant, its long-term roadmap is far more ambitious. It aims to evolve into a full AI ecosystem — encompassing smart education, administrative services, domain-specific help, and contextual knowledge management.

Future versions will include integrations into public services, business platforms, and enterprise tools, always grounded in the core principles of cultural awareness, user trust, and performance.

3amali is not just Tunisia's first AI — it's a new model for intelligent technology in the region.

It represents a shift away from dependency on imported systems, toward a future of local ownership, digital dignity, and user-centered innovation. At its core lies a powerful belief:

True intelligence begins by understanding the people it serves — in their own language, on their own terms.